About Course

Customer Relationship Management (CRM) is one of the most important components for sustenance and growth of an organization. With the advancement of software technologies, significant progress has been made in designing and managing CRM systems. These efforts envisage facilitating better customer interactions and greater understanding about customers; thus helps an organization build competitive advantages.

This course plans to impart a sound introduction to CRM, a comprehensive understanding of the processes involved, a strong understanding of software components in different CRM systems, and practical applications of CRM in different sectors. As the course is targeted to students of rural management, it includes practical examples with strong lineage to rural planning and development.

Successful participants will:

  • Gain the employability skills to work in quality departments of banks, oil and gas, manufacturing, and other sectors.
  • Receive our internationally recognized certificate with logos of our international partners.
  • Be recommended for internship programs.

Certification by:


  • The SELF STUDY program is ONLY available to NYSC members.
  • CRM comes with our globally recognized certificate.
  • You can learn at your own pace.

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What Will You Learn?

  • Understand what CRM is all about
  • Know the types of CRM
  • Understand the strategies concerning CRM
  • Develop team-building and customer success through excellent customer service
  • How to communicate effectively

Course Content


  • Definition
  • Concept and Context of Relationship Management
  • External and Internal Relationship
  • Evolution of CRM
  • Transactional vs Relationship Approach
  • CRM as a Strategic Marketing Tool
  • CRM Significance to Stakeholders





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Material Includes

  • 2-hour-on-demand lectures
  • Job interview questions and answers
  • Full lifetime access
  • Access on mobile and PC
  • Certification on completion of the training program


  • Note-taking is essential in this course
  • Basic understanding of the business industry
  • Internet access and a PC/Smartphone
  • Basic understanding of the English language


  • Anyone who wants to increase their customer base and generate revenue through customer relationship management.
  • All employees involved in customer service in the private, and public sector as well as those in search of work.
  • Anyone looking to gain an understanding of Customer Relationship Management for Customer Service and its practical application in the business environment.