Customer Relationship Management

Last Updated : May 21, 2024
25 Lessons
46 Enrolled
1 hour 57 minutes

About Course

Customer Relationship Management (CRM) is one of the most important components for sustenance and growth of an organization. With the advancement of software technologies, significant progress has been made in designing and managing CRM systems. These efforts envisage facilitating better customer interactions and greater understanding about customers; thus helps an organization build competitive advantages.

This course plans to impart a sound introduction to CRM, a comprehensive understanding of the processes involved, a strong understanding of software components in different CRM systems, and practical applications of CRM in different sectors. As the course is targeted to students of rural management, it includes practical examples with strong lineage to rural planning and development.

Benefits
Successful participants will:

  • Gain the employability skills to work in quality departments of banks, oil and gas, manufacturing, and other sectors.
  • Receive our internationally recognized certificate with logos of our international partners.
  • Be recommended for internship programs.

Certification by:

Important!

  • The SELF STUDY program is ONLY available to NYSC members.
  • CRM comes with our globally recognized certificate.
  • You can learn at your own pace.

Want to join our classes instead? Click here to get more information.

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What Will You Learn?

  • Understand what CRM is all about
  • Know the types of CRM
  • Understand the strategies concerning CRM
  • Develop team-building and customer success through excellent customer service
  • How to communicate effectively

Course Content

INTRODUCTION

  • Definition
  • Concept and Context of Relationship Management
  • External and Internal Relationship
  • Evolution of CRM
  • Transactional vs Relationship Approach
  • CRM as a Strategic Marketing Tool
  • CRM Significance to Stakeholders

UNDERSTANDING CUSTOMERS

CRM STRUCTURES

CRM PLANNING AND IMPLEMENTATION

EXAMINATION

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AO
1 year ago
It was amazing
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